Privacy & Cookies Policy
1. Introduction
At True 2 You Direct ("we", "our", "us"), we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and protect your data, including the use of cookies on our website.
By using our website, you agree to the collection and use of your data in accordance with this policy.

2. Information We Collect
We may collect and process the following data:
Personal Information – Name, email address, phone number, and company details when you contact us or use our services.
Technical Data – IP address, browser type, device information, and usage data collected through cookies and similar technologies.
Marketing & Communications Data – Preferences for receiving marketing from us and interactions with our emails or website.

3. How We Use Your Information
We use your data for:
Providing and managing our services
Responding to enquiries and customer support requests
Improving our website and user experience
Marketing and promotional communications (with your consent)
Complying with legal obligations
We do not sell or share your personal data with third parties for their own marketing purposes.

4. Legal Basis for Processing
Under UK GDPR, we process personal data based on:
Contractual necessity – When providing services or responding to enquiries.
Legitimate interest – For improving services and conducting business operations.
Consent – For marketing communications and non-essential cookies.
Legal obligation – When required to comply with legal or regulatory requirements.

5. How We Use Cookies
Cookies help us improve your experience and analyse website traffic. We use:
Essential Cookies – Required for website functionality.
Performance & Analytics Cookies – Helps us track visitor behaviour using Google Analytics and other tools.
Functional Cookies – Remembers preferences for a personalised experience.
Advertising & Tracking Cookies – Used for targeted ads via Google Ads and other platforms.

6. Third-Party Services & Data Sharing
We may share data with trusted third-party service providers, including:
Google Analytics – For website traffic analysis.
Marketing platforms – For email campaigns and advertising.
IT & Security Providers – To protect and maintain our systems.
These providers process data under strict contractual agreements and in line with data protection laws.

7. Managing Cookies & Your Rights
You can control cookies through your browser settings or opt out of tracking via tools such as Google’s Ad Settings.
Under UK GDPR, you have the right to:

✔ Access your personal data
✔ Correct inaccurate information
✔ Request deletion of your data
✔ Withdraw consent for marketing
✔ Restrict processing under certain circumstances
✔ Complain to the ICO (Information Commissioner’s Office) if you believe your data rights are being violated

8. Data Security & Retention
We implement robust security measures to protect your data. Personal data is only retained for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

9. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page.